Strategy
Positioning, market entry and growth choices across borders.
Milan, Italy · Marketing and Global Management
Amirreza Alizadeh
MSc student at the University of Milano-Bicocca
I work on strategy, marketing and consumer behavior: how people decide what to buy, and why good intentions so often lose to habit.
6+
Years of experience
20+
Sponsorship contracts
40+
Teams managed
10+
Business courses run
About
I'm a second-year MSc student in Marketing and Global Management at the University of Milano-Bicocca. Before Milan I spent about six years working in Iran: negotiating sports sponsorships, leading sales at a smart-building automation company, managing a business school and working in media and communications.
Today I work across strategy, marketing and consumer behavior, with a particular interest in the gap between what consumers say they value and what they buy. I also publish content in Persian and in English.
Education
MSc in Marketing and Global Management, University of Milano-Bicocca (2025 – present)
BA in Business Management, Azad University, Lahijan (2021 – 2024)
Skills
Excel (PivotTables, XLOOKUP, data cleaning), consumer research, market and competitor analysis, campaign planning, brand positioning, sponsorship negotiation, stakeholder and media relations.
Certifications
Google Analytics 4, Google Ads and HubSpot Marketing (all in progress) · ICDL
Languages
PersianFirst language · C2
A1A2B1B2C1C2
EnglishC1
A1A2B1B2C1C2
ItalianA2 · working toward B1
A1A2B1B2C1C2
Focus
Marketing
Brand, campaigns and customer acquisition, built on data.
Consumer behavior
Why people buy, and why what they say and what they do so often differ.
Sponsorship and partnerships
Negotiating deals and keeping partners for the long run.
Sales and growth
Pipeline, loyalty programs and customer retention.
Content
Content in Persian and English.
Experience
Business affairs and sponsorship
Advised a regional football association on partnership strategy and sponsorship pricing: 20+ agreements and a network of 40+ teams.
Sales management
Led sales at a smart-building automation company. Built its first business plan, launched a customer loyalty programme (+10% active clients) and ran the pipeline through to contract close.
Education management
Delivered 10+ business programmes and ran the school’s digital advertising campaign to drive enrolment.
University public relations
Worked with the public relations office of Azad University of Lahijan as a student and received a certificate of appreciation in 2023.
Media and communications
Advised a city council on media strategy: a channel that brought young residents into project consultation, and steady press coverage across provincial outlets.
Sports club public relations
Led sponsorship outreach and communications for a sports club’s events.
Now
Research
Co-authored econometrics paper on the determinants of life expectancy
Economic and Social Determinants of Life Expectancy: Evidence from a Cross-Country Panel, 2010–2023. Preprint, 2026, with A. Kumar and M. H. Sajid.
Links and contact
Digital card
Amirreza Alizadeh
Strategy · Marketing · Consumer behavior
Work email
alizadeh.workspace@gmail.com
University email
a.alizadeh1@campus.unimib.it
WhatsApp
@alizadeh_amirreza
Based in
Milan, Italy
Pages and channels